Star Trek Movie Promotion Kick-starts 2009 Summer Movie Season

From: Hollywood Reporter




Paramount already has hit warp speed with its high-profile relaunch of the "Star Trek" franchise.

For its first 2009 venture, the studio has taken the unprecedented step of rolling out a full-scale promotional tour of the J.J. Abrams-directed "Star Trek" nearly six months before its May 8 release.

Bond, James Bond Scores Big At The Box Office

"Quantum of Solace," with Daniel Craig returning as James Bond, easily made for the best opening weekend for the spy franchise ever, earning more than $67 million at the box office. The series' first direct sequel opened with nearly $30 million more than its predecessor, 2006's "Casino Royale."